Track how themes, demand, and sentiment change over time to spot momentum and measure outcomes after releases.
What you can do
Track surging or plunging ideas: Over time shifts in request volume, number of affected customers, and total ARR highlighting top risers/fallers.
See demand spikes: Focus on the last 30 days and segment by industry, tier, region, product area, or account size to find what’s heating up.
Explore evidence in context: Open recent tickets, call notes, and messages to understand why demand is moving.
Check post-launch impact: Compare pre vs. post release windows to see if feedback volume drops (problem solved) or persists (plan Phase 2).