Keeping Sales, CS, Support, and customers informed is just as important as choosing what to build. The problem is that updates often get lost in DMs and spreadsheets, creating confusion and eroding trust.
With Bagel AI, communication becomes part of the workflow: every decision is visible, searchable, and automatically shared with the right people no extra chase work.
With Bagel, you can:
Stay on top of high-stakes items: create your own views to track deal breakers, commitments or renewal dates approach.
Communicate decisions clearly: Set status (In discovery, planned, in progress, delivered) with reason codes which will automatically update GTM teams so they'll know what to expect and what to deliver to the customers.
Collaborate in context: @mention AEs/CSMs on the Idea or Request to clarify requirements, confirm commitments, and capture answers in one auditable thread.
Close the loop automatically: When an Idea moves stages or delivered, Bagel AI auto-notifies all submitters and stakeholders automatically. GTM teams are always updated, know what to expect and what to deliver forward to the customers.
Fewer one-off updates, faster alignment, and higher trust. GTM knows what’s happening, customers feel heard, and Product has a clean, transparent record from request to release.