Goal: turn GTM feedback into clear, linked, and communicated product decisions.
What lands here
Requests from Sales/CS/Support
Each request is auto-enriched with account, ARR, segment, and usage context.
What Bagel AI does automatically
Dedupes & clusters similar requests, links to existing Ideas when possible.
Routes by product area/owner, flags urgency (deal breaker, commit date, ARR at risk, open deal value).
Surfaces impact: number of customers, total ARR, pipeline value, adoption signals, trend.
PM workflow
Decide
If promising, link to an existing Idea or promote to a new Idea for Prioritization.
If not aligned, mark Declined with rationale and tags (e.g., “not in ICP,” “security constraint”).
Communicate (auto-notify requesters & AE/CS owner)
Approved/Planned: “Thanks for raising this. We’ve linked it to [Idea] and it’s now Planned. We’ll share milestones as we progress.”
Declined/Not planned: “Appreciate the request. After review, this isn’t on our near-term roadmap due to [reason]. We’ll keep tracking interest and update if that changes.”
Need more info: “Could you share the customer’s workflow, blockers, and urgency (renewal/ARR)? A quick note helps us size impact.”
Triage
Bagel AI makes the triage automatically. If needed set a new product owner/ product area that should be related to the request.
Prioritize
Open the idea and see all evidences attached to it with the impact goals based views (Upsell, Churn Risk, Deal-Blockers). Monitor outcomes (adoption lift, ARR saved/unlocked, win-rate change) via Views/Subpages.
Set the status that reflect your upcoming roadmap.
Track & close the loop
When work ships, Bagel auto-updates all submitters and affected accounts with release notes and status changes.
Let's go step by step
Let's go step by step
Say goodbye to long and tedious processes. Bagel AI makes sure that you don't miss out on any valuable input from GTM teams. It's designed specifically for you, the product manager who needs to validate incoming requests.
Benefits
Provide visibility to go-to-market reps about that status of their customer requests
Save time and avoid the back-and-forth between product and go-to-market
Encourage go-to-market reps to advocate their customer needs
Make better, factual decisions about what to build next
Step-by-step guide
See your pending requests
1) Go to Inbox page to see all requests submitted by go-to-market
2) Filter the list by request ownership and/or sort by its recency
Tip: Request owner is defined by its assigned product area.
Learn more about owner assignment rules
Review the request
3) Select the request to review by clicking on that record
4) Examine the details of that request and learn about its potential impact, related idea, and properties.
Tip: Learn more about the various request properties
Take an action
5.a) Decline -> Tell the go-to-market rep that this request won't happen (and explain why) and/or suggest an alternative solution. Learn more about declining a request
5.b) Route to the right owner -> Select the right owner to handle this review by clicking on the request owner property
5.c) Assign to Idea -> Click on one of the following four options:
Option A: Accept go-to-market proposal (if any)
Option B: Accept Bagel AI proposal (if any)
Option C: Search for an existing idea
Option D: Assign to a new idea
Tip: Enhancing the request title and/or description may improve Bagel AI accuracy. Learn more about the Bagel AI matching
Tip: After assigning the request to an idea, it is highly recommended to review and edit the request properties. Learn more about the various request properties