An idea is the unit of work in Bagel. It can represent a user problem, a pain, an opportunity, or a solution.

An idea has fields you can use to describe its key attributes, such as title, description, priority, etc. and you can attach customer and internal evidence to it.

Evidence are sales opportunities, customer feedback, user interview notes, support tickets, or internal requests. Learn more about Evidence.

Bagel AI Assistant automatically finds additional customers who share the same product need or pain so one can easily tap into product blind spots and add them as evidence.

Bagel also automatically consolidates the evidence potential business impact and context, such as revenue figures, renewal dates, commitments, etc.

Ideas are then linked to solutions or delivery items in your product management tool when they're ready to be actively worked on by the engineering team.